The Sales Ludus is a live sparring ground for salespeople. You get realistic prospects who push back like the real thing, honest scorecards on every round, and a playbook built from the field, not a textbook.
Doctore is ready to teach you how to sell.
In Rome, fighters didn't learn in the arena. They trained in the ludus, drilling the same moves thousands of times under a master called the doctore. The arena never forgave a first attempt. Neither does a live prospect. So we built the ludus.
Most sales training gives you theory or war stories. The Ludus gives you both, and makes you prove it on a live call.
A complete move set covering all four phases of a sales conversation, each with a name, a purpose, and a time to use it.
Built from the actual calls, stories, and objections of a producer who converts on the hardest leads in the business: aggregated internet leads.
Choose the kind of call you want to get better at. The prospect and scenario stay hidden, just like real life.
Type or talk. The prospect answers out loud, follows the conversation, and makes you earn every inch.
Open, Discover, Handle, Close, scored out of 20, with the moves you used, your standout lines, and where it slipped.
Your weakest moment replays until you nail it. Same line, new swing, instant feedback.
Past clients and warm contacts, where the win is in the follow-up nobody else makes.
The partners who already "have a guy." Earn the meeting without giving away the store.
Internet leads and cold calls. Thirty seconds to earn trust from someone who didn't ask to hear from you.
Every round is graded against a real playbook, so feedback points to a move you can practice, not a vague "be more confident."
Speak your side of the call and hear the prospect answer in a lifelike voice. It's as close to the phone as practice gets.
A choose-your-path walkthrough for new reps. It catches you before the cliff and explains the move behind each choice.
Warm up with prospects who give you a chance, then face the ones who stall, deflect, and hang up on pushy lines.
Reps submit what they're hearing this week. The best ones get worked into live calls for the whole team.
Real-world guardrails in every round, tuned to each field. The hard lines stop the call, and the gray areas get a friendly nudge, never a lecture.
The coach sees every rep's progress, and the best lines of the month rise to the top for team meetings.
Every field has its own products, its own objections, and its own lines you can't cross. Each arena carries that nuance, built on the same Ludus method.
For loan officers: sphere, referral partners, and internet leads, with HELOC, non-QM, and purchase scenarios plus mortgage compliance built in.
Enter the mortgage arena →For agents: sphere and database calls, referral partners, FSBOs, expireds, open house follow-ups, and sign calls. Same Ludus, a new arena.
Enter the real estate arena →The Ludus method travels. Every new arena gets its own scenarios, product knowledge, compliance guardrails, and field objections, built on the same move set.
Doctore is ready to teach you how to sell. The first round starts when you do.
I have my code · Spar →No code yet? Ask your coach.